Talent Development Roundtable - Employer Event on June 24, 2025
Co-Curricular Record for Employers
How to Add a CCR Experience - Instructions
CCR for Validators/Staff - How to Manage Requests
Human-centered content STRATEGY that informs, guides, & converts.
I’m a Content Specialist with over a decade of experience creating clear, accessible, and scalable content for complex digital environments. I help organizations transform information into intuitive web experiences that support users, reduce friction, and drive meaningful outcomes.
My work sits at the intersection of content strategy, UX, and systems thinking - ensuring every word serves a purpose.
I specialize in:
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Content Strategy & Information Design
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Graphic Design & Brand Management
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Accessibility & Inclusive Content
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Scalable, CMS-ready content
My Process
VIDEO & PRESENTATION DESIGN
My work is grounded in empathy, clarity, sustainability, and collaboration - so content doesn’t just exist, it works.
User-Centered by Design: I take time to understand user context, needs, and pain points - so content feels intuitive, supportive, and respectful of their time and attention.
Clarity with Care: I simplify complex information without stripping away nuance, ensuring content is accurate, actionable, and aligned with both user needs and organizational goals.
Built for Sustainability: I design content with longevity in mind. My work is structured, reusable, and accessible so it can evolve, scale, and be maintained across platforms, teams, and changing needs.
Intentional Collaboration: I value thoughtful collaboration. I work closely with designers, developers, and stakeholders to ensure content, design, and functionality come together as a cohesive user experience.
ABOUT ME
I bring 10+ years of experience across content creation, web strategy, marketing, and digital learning - primarily within higher education, student services, and purpose-driven organizations.
My approach is grounded in clarity, accessibility, and empathy. I specialize in translating complex processes, systems, and ideas into web content that is easy to navigate, inclusive by design, and aligned with organizational goals.
I’ve partnered with cross-functional teams - including designers, developers, marketers, and stakeholders - to audit, structure, and deliver content that scales across platforms and audiences.
WHAT OTHERS SAY ABOUT My WORK
"Ashvini is a collaborator that looks to improve processes and create solutions. In the revamp of our intranet site, Ashvini brought expertise and quickly identified the critical path to achieve a refreshed SharePoint site. The result is a destination and resource for employee activity. The site is easily navigated and provides a seamless user experience. Ashvini is thorough in the documentation of work completed and highly communicative during the project."
Laura Takahashi
Communications Lead, Stryker Canada
"Ash is an incredibly talented professional. During her time with us, she led in the development and design of our career fair website, designed beautiful print-copy for our on-campus centers, as well as managed our social media outreach for our department. Her creativity and passion for her work made her an invaluable asset to our team. We highly recommend Ash for any project in need of a skilled professional."
Pirom Houth
Manager, Career Planning & Development
George Brown College
"Ashvini took full control of our project to revamp our website and to create learning supports to explain all facets of the CCR. She created a marketing and communications plan, then created all the content – videos, instructional content, etc., refreshing our brand and increasing access and ease of use. Ashvini’s technical expertise was indispensable in reviewing and vetting software to run our CCR program."
Shaun Carson
Associate Director, Student Life and Learning
Humber College
LET's BUILD CONTENT THAT WORKS!
If you’re looking for a web content specialist / designer who combines strategy, empathy, and execution - I’d love to collaborate.
